What is SEO? Why is it important to use it for your blog? This thing keeps revolving in the mind of every blogger because Search Engine Optimization (SEO) is not so simple.
So what is SEO today? I will discuss all these things through this article of mine. Because the present time is becoming digital and it is due to this technology that most of the things are going from offline to online. In today’s digital age, we can establish contact with millions and crores of people simultaneously, at the same time.
Because here you can present your points in front of people through video or article, this can be possible only when your page appears on the first page of the search engine. SEO is very important for this and the results that are visible are where they go to SERP in Google’s language.
But this can be possible only when your page appears on the first page of the search engine because any visitor clicks the most on the result coming on the first page, due to which the traffic of your website increases significantly.
But how to do all this? So for this, it is necessary to do SEO or search engine optimization because, in order to rank your blog post on the first page of Google, you have to optimize your blog properly. It’s called SEO. But to get complete information about SEO (Search Engine Optimization), definitely read this article.
In a way, SEO is the crown of blogging. Because no matter how many bloggers write a good post, but until they are able to rank properly in Google, the traffic remains negligible, due to which the value of that post is very less.
In other words, if a person creates a website of his company so that he can reach his service to the people, but the traffic of that site is negligible, it means that people are not able to visit the website. We have to do SEO, whose full form is search engine optimization.
SEO is like a roadmap, by using a road map, we drive traffic smoothly so that people can easily achieve their destination without facing any problem.
In the same way, SEO also acts like traffic rules for search engines because whenever someone searches anything on the search engine, he gets quick and correct results, for this, SEO has to be done properly, Google is the world’s largest search engine. And most people use it.
What is SEO ?
The search engine is such an algorithm of the computer that works to give accurate and accurate information about whatever search is done by people on the internet, to do this, they can quickly crawl the information in their database, Index, and Rank which is spoken in the language of Google as SERP.
By the way, all the search engines have different methods and techniques of working. But every search engine basically works in three steps.
- Crawling: When Search Engine Spiders and Bots find and scan your page, it is called Crawling or Web crawling.
- Indexing: Indexing is done in the search engine based on the content and quality of your web page.
- Ranking: According to the set of rules of a web page, its position in the search result is called ranking.
What Is SERP (Search Engine Results Pages)
The full form of SERP is “Search Engine Result Page” (Search Engine Result Page) There are many search engines like Google, Yahoo, Bing, etc. At present, Google is being used the most and Google is the world’s largest search engine. Google works on about 200 SEO factors.
To bring the page of any website or blog to the first page of the search result, we have to do SEO, so here now the question becomes what is SEO? Or what is SEO? So next we will give information about SEO.
SEO i.e. Search Engine Optimization This is such a technical process using which we can bring any website or blog to the first page in the search engine.
But this task is not so easy because the big companies which are there for this work, spend lakhs of rupees, so it may take some time to understand and learn SEO, but should not be upset because any person learns the task. It just goes.
To understand SEO in simple words – like when an internet user searches anything in Google Search Engine like ‘what is SEO then all the information related to this keywords or query is in the database of Google Search Engine. Google shows it to that user in the form of a result.
But Google has many result pages and Google shows search results on all those pages, but the results we see on the first page are on the number one rank in google because SEO has been used correctly behind it.
Therefore, to bring any blog or website to the first page of the search engine, we have to resort to SEO because the results that appear on the first page of the search engine, users mostly click on it, hence the traffic. Most of the same happen on the same blogs, because of this the income of these bloggers is also good.
The traffic of a blog or website through SEO is called organic traffic, so SEO has an important role to play in increasing the traffic of any website.
Why SEO Is Important For Any Blog or Website?
I am going to answer this question about why it is necessary for an SEO blog.
What is SEO? It must have been known by now, but why is SEO important? You have to know this because if a person creates his website or blog and does not have proper knowledge of SEO, then it is very difficult to come to the first page of Google.
SEO is necessary to bring any blog to the first page of the search engine, this is because the identity of any website is made in this way.
Most people (90% people) click on the first page of Google, thousands of blogs and websites are created on the internet every day, and content is also published well on them, but only a few blog content ranks in the top 10 of Google.
The algorithm of a large search engine like Google checks many factors (more than about 200 plus ranking factors) before ranking any website or blog in the search engine, only after that does Google decide on which user search query. Which blog post to show in which position in Google SERP.
Google search engine works on real-time data algorithm, due to which the ranking of each blog and website also keeps going up and down in Google SERPs. To increase the ranking and traffic of any website, it is very important to do SEO along with publishing high-quality content.
Types of SEO (Search Engine Optimization)
So far we have known what is SEO and why SEO is important for blogs and how search engines work, now we will know the types of SEO. SEO has two main factors. One on-page SEO and the other off-page SEO. The functions of these two SEO factors are completely different from each other. But nowadays Local SEO and Technical SEO are also considered important factors of SEO.
- On-Page SEO
- Off-Page SEO
- Local SEO
- Technical SEO
What Is On-Page SEO ?
To make your blog or website search engine compatible, whatever optimization-related work is done on it is called On-Page SEO. Because this is the most important factor to increase organic traffic on the website.
There are mainly 3 actors in On-Page SEO
- Keyword Research and Finalization
- Creating Quality Content
- Keyword Optimization
Keyword Research and Finalization :
Before writing articles on any kind of blog, one must ensure that such keywords are searched more in Google or Search Engine so that it is easy to rank with those keywords because if we write a blog post without doing keyword research. If so, it becomes difficult to rank on the first page of Google.
And there are many tools to do keyword research, by using which we can make our work simple and good, like some tools we are telling you, people, here.
- Google Keyword Planner
By using the keywords tools given above, we can find out some things like the traffic search volume and competition of keywords can be found. Although these tools do not give 100% accurate information, they can definitely be estimated.
Creating Quality Content :
According to the rules of SEO, when we do keyword research, we should create the best quality content and use our chosen target keywords in the right place, which are most searched in the search engine. Always try to create great and informative content which will be liked by your audience.
Keyword Optimization :
Always use target keywords in the right place in your blog so that our content gets optimized well for those keywords. For example, we should put such keywords in title, heading tag, alt tags, meta tags, URL structure, and content, etc. so that google can read well on which topic your article is written, your website will soon start ranking on google. And in this way, the traffic of your website becomes very good.
How to do On-page SEO?
For on-page SEO, we are going to tell about some such methods by using which you can do on-page SEO of your website or blog in the best way.
Title Tag Optimization: How to Create Good Title Tags
Actually, Title Tag is an HTML element. You use the title tag in On-Page SEO, while creating the title tag, it should be kept in mind that whatever title we are creating, should not be more than 65 characters because Google in its search results has more than 65 characters in the title length. does not show.
Remember: An attractive title tag is the only way that helps in generating the most clicks by search engine users and also increases the CTR (Click Through Rate) of your blog.
Some such points that you need to follow while writing the title in the post :
- A post should have only 1 title tag and that title tag should always be H1 tag.
- You can use sub heading (H2, H3, H4…) unlimited in post but H1 tag should be just one.
- With the title tag, the search engine’s spiders also quickly understand what the post is about.
- By adding keywords to the title tag, you get a high ranking on your target keyword.
- If your website is on WordPress then 90% of your title tag will be H1.
Meta Description Tag
A meta description is also a part of a meta tag which is the shortest text summary of a page or blog post. In which only 160 to 165 characters should be used. With the help of Meta Description Tag, we tell the search engine about what is written in our post or article in short.
ALT tag for Images :
Alt attribute is an alternative text for the image that describes the image. The alt tag is considered very good from an SEO optimization point of view. Because the image from the alt tag comes in the search.
Images should always be used in the article for our website because it helps a lot in increasing the traffic of our website, so we must put the Alt attribute tag in the image.
Internal Link :
Internal links have a very important place on-page SEO. With its help, the traffic and ranking of your blog improve. The interlinking method should be used, for this, you should interlink your related pages because this is the best way to rank your blog posts in search engines and it reduces the bounce rate of our blog or website. And it is effective in increasing page views.
There are some advantages in SEO by adding internal links.
- Internal link (hyperlink) makes the post SEO friendly.
- Link Juice is passed from the internal link.
- Blog article is quickly indexed from internal link
- There is an improvement in CTR, Page Views and Bounce Rate
Now it comes to how to write SEO SEO Friendly URL
We should always keep the URL of the post simple and short, also we should use our target keyword in the URL and not use special characters. Always use lowercase letters in your URL.
Website Navigation Structure
There should be navigation in your website or blog in such a way that if the user has to go from one page to another then it is easy to reach means there should be flexibility.
Content, Keywords, and Heading Tags
Content: The most important part of any website or blog is content, so content is also called king because the value of the website depends on it, so the content should always be written well and such keywords should always be used in the content as per the demand of the user. And write the content in at least 900 to 1000 words.
Keywords: You should always use LSI keywords while writing your article so that you can better link the searches of users, you must BOLD your most important targeted keywords, this can attract the attention of both Google and Visitors, in this way you can optimize those keywords well.
Make sure to use some Long Tail Keywords on all the pages of your blog or website.
You can use Google Related Searches and Google Auto Complete search queries to find Long Tail Keywords.
LSI Graph is a very good free tool to find Long Tail Keywords, using which you can find good Long Tail Keywords very easily.
Heading Tags: The title of your blog post should always be kept in the H1 tag and the second subheading should be kept in H2, H3. With the help of these heading tags (H1, H2, H3… H6), we can focus our target keywords and rank them in the search engine.
What Is Off-Page SEO?
We have seen what is on-page SEO, now we will know about off-page SEO, what is off-page SEO?
When we promote our website and post on other relevant websites to rank our website and post in the search engine, it is called off-page SEO.
Like making comments by visiting a good website and submitting a link to your website along with it, we call it backlink creation, this increases the Domain Authority and popularity of our website.
We can bring a lot of traffic to our blog through Guest Post blogging on the blogs of those who have big traffic and are also famous. For Off-page SEO, you should create your blog’s profile page by visiting Social Networking Sites like Facebook, Twitter, Instagram, Tumblr, Quora, etc., and increase the number of your followers, this increases the traffic of our blog.
Now know how to do Off-page SEO?
By the way, there are many methods to do Off-Page SEO. With the help of which you can increase the traffic of your website by increasing the ranking of your blog post. But today we will learn about the main way to do some off-page SEO.
- Search Engine Submission: Your blog or website should be submitted to all popular search engines like, Google, Bing or Yahoo, Baidu. So that all the pages of the website get indexed in the search engine.
- Guest post: The best way to create backlinks is to publish Guest Post in another similar website. When you write a guest post for a website with a good High Domain Authority (DA), you get a do-follow backlinks which increases the authority and reputation of your website domain
- Active on Social Media Sites: Search Engine ranks your posts even after seeing the signals of social sites, so you have to share your webpages on social sites and bring people to the website from social sites.
- Directory submission: Always submit your blog or website to a directory with a popular high DA & PA.
Blog Marketing: The best way to increase traffic and backlinks is because about 90% of bloggers use this method.
To use this method, find the blogs with high DA and PA related to your website or blog and make 5 to 6 comments daily on them. And remember, you have to do only relevant comments that Blogger likes and approve the comments.
What is Local SEO?
If we look at Local SEO carefully, then it is made up of two words “Local + SEO” which means that only SEO is done keeping in mind a local audience or place, we call it Local SEO.
Local SEO – is a technique through which you are used to ranking your business website or blog in a particular city or local area in the search engine. So that your website appears first when the people of that area do a Google search and in such a situation it becomes natural for your business to grow, that too for absolutely free.
Local searches are becoming a big part of the SEO world, and if you can connect your local business with these searches, there’s a good chance those consumers will be in your Store, Shop, Restaurant, or Hotel within a few minutes.
What is Technical SEO ?
To do technical SEO, you have to pay attention to some things given below, after that you will also be able to do technical SEO of your website.
1. What is page speed ?
Talking about website/page speed, this is a very important factor because most of the time it has been seen that only 3 to 5 seconds user time on any website, at the same time that website does not open, then the user can download it.
Leaving it goes to another website, is not considered good from the point of view of the search engine because it has a negative impact on our website, due to which the search engine knows that the website has not been optimized well and this will help you. The ranking will have a very bad effect, so the speed of your website should always be kept good.
Use a nice and lightweight fast theme which reduces load time.
1. Use minimal plugins.
2. Keep the size of the images to a minimum.
3. Use WP Super Cache or W3 Total Cache plugins.
4. For good speed, you should use cloud hosting.
2.Add XML Sitemap
We need to create an XML sitemap for our website and submit this sitemap to a search engine, it is an XML file that contains all the page links of your website.
3.Fix 404 Page Errors
First of all, we need to find a 404 Page Not Found link on our website and redirect to any page or related page with the help of 301 Permanent Redirection.
4.Mobile Friendly Site
Your site should display well on mobile and tablet devices, for this, you should use the best responsive website theme.
For this, we use HTTP, which is a type of secure protocol, by default the site runs on HTTP which is not secure. For this, you need to install SSL.
Conclusion – What is SEO and how does SEO work?
I hope you have understood the post written by us, what is SEO?, How does SEO work? And how to do SEO?, and share this post as much as possible on social media Facebook, Twitter, Instagram, and other social media sites.