We all know how fast this world is progressing in terms of technology. People need all their work in just one click. Be it shopping or ordering food. In this world of internet, people have connected with internet in such a way that now where marketing we used to see on TV, poster, newspaper, etc place, we now get to see it on internet. what we know as digital marketing .
What is Digital Marketing? Before understanding this, let us see what is Traditional Marketing?
Traditional marketing means whenever we adopt a long standing method to sell a product or to convey information about that product to the people.
For Example : Newspapers i.e. print media, radio, television, pamphlets, banners etc. When we use these platforms or channels for marketing which does not require internet and also you have to be physically active in it, it is called traditional marketing.
Digital marketing is different from traditional marketing. In digital marketing, we use the Internet for marketing or to deliver any services to the people.
Digital marketing is different from traditional marketing. In digital marketing, we use the internet for marketing or for providing any service to the people.
Just as traditional marketing has channels, digital marketing also has its own channel or platform.
Such as: Social Media, SEO, E-mail, Content Marketing, Video, Website, Mobile Up etc.
Why digital marketing is important for your business your customers are online
Your Customers Are Online.
As of January 2021, there were 4.66 billion active Internet users worldwide – 59.5 percent of the global population, according to one data. Of this, 92.6 percent (4.32 billion) accessed the Internet through mobile devices.
After seeing this information, you must have got the idea that, if you use digital marketing then how many people you can reach.
Whenever people hear about your business, they find you online once before coming straight to you. They search the internet to know more about you. Your website, social media page or profile etc.
If people do not find any information about your business or you online, then there is a high chance that you will lose a lot of customers. Because your customer is now online and you are not.
Competitors Are Doing This .
You must know what your competitors are doing to grow your business? They are connecting their business to the Internet. They are driving more traffic to their website, increasing their social media pages.
There are many online marketing platforms or tools using which you can do digital marketing, and reach your business to more people.
There are also some online software with the help of which you can also spy on your competition. If you use them then you will come to know about every strategy they are implementing on their business.
It Is Cost Effective And Fast
Digital marketing is much cheaper than traditional marketing. If you are a businessman who has limited resources to do marketing, then digital marketing can prove to be very beneficial for you.
You can also start digital marketing with a price around 10 thousand only.
In this you just need to do some study and learn something.
Return on investment (ROI)
ROI tells you whether you are in profit or loss based on the amount invested. Understand in simple language, it means that the money you have invested in marketing campaign is getting its value or not.
If you are getting a positive return on the amount you have invested, it means that you are making more money than the amount invested.
ROI has a different role in digital marketing. Because you can measure it, if you are not doing this, then you are marketing blind.
When you use digital marketing you are not limited to just one city or one state. Your business is now connected to the Internet, so your business moves from country to country, city to city, reaching new people.
Which will help you to grow your business further.
There are also some people in this, who give new suggestions, they can prove to be helpful for your business.
Tyeps Of Digital Marketing
Now that you have already known the importance of digital marketing, then you know the types of digital marketing.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is used in digital marketing so that we can increase the visibility of our website in Search Engine Result Pages (SERPs). Search Engine Marketing (SEM) covers both PPC and SEO.
Search Engine Optimisation (SEO)
You can make your website page or post top rank through Search Engine Optimization (SEO) . SEO which is one of the most popular in digital marketing. This helps to a great extent to “rank” your website in the search engine return pages.
There are many different techniques used behind an SEO strategy. Such as keyword research, backlink building, content creation, infographics etc.
PPC is considered a powerful tool in digital marketing.When you show ads and when a user clicks on your ad. Then you have to pay for that click. Pay Per Click (PPC)
For example, Google Ads ,Twitter ad campaigns, sponsored messages on LinkedIn etc.
If you want to communicate faster with people or groups of people, then you can use email or electronic mail. This is a marketing tool that promotes your business to a great extent.
Email is usually used to transfer advertising links or any material, including about discounts, links to send traffic to the website.
Mail marketing campaign include:
- Follow -up Email
- Call to action
- Welcome Email
Social Media Marketing
In today’s time, the easiest way is to take your business to the people. That is social media. In today’s time, you will find every person on social media, not on Facebook or right on WhatsApp.
Social media reflects your business brand. If you want to grow business then you have to come on social media.
Here you will get the customers who will take your business to the heights.